Marketing Director

JOB SUMMARY

The Florida Justice Association is seeking a detail-oriented and motivated Marketing Director to lead our dynamic team. The position requires work to be conducted onsite in Tallahassee.

The Marketing Director is responsible for developing, executing, and optimizing comprehensive marketing strategies that support the mission and goals of the Florida Justice Association and the FJA Research and Education Foundation. This role oversees the organization’s branding, digital and print marketing initiatives, content strategy, and campaign performance across multiple platforms.

The Marketing Director leads a high-performing team, manages external partners, and collaborates cross-functionally to enhance member engagement, drive revenue, and elevate FJA’s presence within Florida’s legal and business communities.

MAJOR DUTIES AND RESPONSIBILITIES

Leadership & Strategy

• Lead the development and execution of marketing strategies aligned with the Florida Justice Association and FJA Research and Education Foundation goals, ensuring integration across all media channels.
• Supervise and mentor the Digital Marketing Manager and Publications & Design Manager; manage external vendors, designers, video producers, and contractors as needed.
• Oversee and manage the department’s budget, ensuring effective resource allocation and ROI on marketing initiatives.
• Collaborate with the Chief of Staff and department heads to ensure organizational goals are supported by strategic marketing efforts.

Digital Marketing & Communications

• Oversee all email campaigns (ActiveCampaign, AA, Eclips) that exemplify established brand message and ensure email content/copy, email flows, and lists are optimized for performance and deployed on time. Also oversee all reporting and analytics for campaigns as well as implement best practices including automations, A/B testing, etc.
• Define and grow the presence of FJA’s digital platforms (website, email, Eclips, social media) with tailored strategies for each audience and channel.
• Ensure consistent brand messaging and visual identity across all digital content and campaigns.
• Analyze KPIs, digital revenue, conversion data, and campaign metrics to improve outreach, engagement, and performance.

Innovation & Revenue Growth

• Identify emerging trends and technology to innovate marketing practices and enhance FJA’s competitive edge.
• Support the Business Friend of EAGLE program and Legal Services Directory and explore new revenue-generating marketing opportunities.
• Manage and execute video production and multimedia content to enhance digital storytelling and outreach.

Events & Campaign Support

• Develop and implement marketing campaigns for signature FJA and Foundation events, including the Annual Convention, John Romano Workhorse Seminar, Masters of Justice, Winning Truck Crash Cases Seminar, Christian D. Searcy Voir Dire/Al J. Cone Trial Advocacy Institutes, E. Earle Zehmer Memorial Mock Trial Competition, and other events.
• Coordinate with Membership, Foundation, CLE, Legislative, and EAGLE departments to support campaigns and strategic goals.
• Ensure FJA’s visual presence at events is engaging, well-branded, and professional.

Publications & Creative Content

• Supervise design and production of FJA’s print and digital publications, including the FJA Journal , FJA Membership Directory, EAGLE Tribute Book, Media Kit, Business Opportunities Kit, Marketing Metrics Reports, and marketing materials for CLE, Business EAGLE, Foundation, EAGLE, and Membership initiatives.
• Mange the editorial and content calendars and review content for brand consistency, tone, and impact.
• Approve designs, layouts, and promotional collateral to ensure visual alignment with the FJA brand.

Website

• Direct website content strategy and improvements in collaboration with the Digital Marketing Manager and external vendors.
• Use analytics tools to assess performance and implement data-driven enhancements.

Social Media

• Guide strategy and content across social media channels to amplify the FJA’s voice, grow engagement, and monitor reputation.
• Ensure brand consistency and oversee advertising strategies to support campaigns and events.

Other Duties as Assigned

• Produce the annual FJA President’s Video and annual Founders Awards Videos.
• Provide cross-functional support for strategic projects.
• Contribute to organizational innovation through creative problem-solving and collaboration.

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field; advanced degree preferred.
• Minimum of 7 years of progressive marketing experience, including 3+ years in a leadership or management role.
• Proven ability to develop and execute integrated marketing strategies across digital, print, and event channels.
• Strong project management skills with experience overseeing budgets, timelines, and vendor relationships.
• Demonstrated success in email marketing, CRM management, and data-driven campaign optimization (ActiveCampaign or similar platforms preferred).
• Proficiency with digital analytics tools (Google Analytics, social media insights, etc.) to inform strategy and measure performance.
• Skilled in brand management, content strategy, and creative direction for both digital and print media.
• Experience leading cross-functional collaboration with membership, development, or advocacy teams in a nonprofit or association setting preferred.
• Exceptional written, verbal, and visual communication skills with strong attention to detail.
• Highly organized, proactive, and adaptable in a fast-paced environment.
• Passion for advocacy, justice, or mission-driven work strongly preferred.