Marketing Analyst

As a Marketing Analyst at KoiReader Technologies, you will play a pivotal role in shaping our brand identity and driving strategic marketing initiatives. You will work closely with the C-suite team on day-to-day operations, and execute market research, customer/prospect analysis, campaign execution, and post-campaign analysis. We are seeking a proactive individual with a keen analytical mind and a creative flair to drive innovative branding initiatives and execute impactful marketing campaigns. ### Responsibilities * Market Research: Conduct comprehensive market research to identify trends, opportunities, and competitive insights that inform our marketing strategies and campaigns. * Customer Analysis: Analyze customer behaviour (ICP) and preferences to develop insights that guide targeted marketing efforts and enhance customer engagement. * Branding Initiatives: Develop and execute innovative branding initiatives to elevate brand awareness and recognition, ensuring consistency across all channels and touchpoints. * Cross-Functional Collaboration: Collaborate closely with cross-functional teams to ensure brand consistency and alignment across marketing channels and initiatives. * Campaign Management: Create and manage marketing campaigns across various platforms, including social media, email, and digital advertising, to drive brand visibility and engagement. * Performance Monitoring: Monitor and analyze campaign performance metrics, providing actionable insights and recommendations for optimization to maximize ROI and effectiveness. * CRM Utilization: Utilize CRM tools such as Salesforce and Freshdesk to manage customer interactions, gather insights, and improve retention strategies. * Industry Insights: Stay updated on industry trends and best practices in marketing and branding, sharing knowledge and insights with the team to drive continuous improvement and innovation. ### Requirements * Bachelor's degree in marketing, business administration, or a related field. * 2 to 5 years of experience in a marketing and branding role, with a proven track record of successful campaign development and implementation. * Strong analytical skills with the ability to interpret data and draw actionable insights to inform marketing strategies. * Proficiency in CRM platforms such as Salesforce and Freshdesk. * Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams. * Creative thinker with a passion for innovation and problem-solving. * Ability to thrive in a fast-paced startup environment and adapt to changing priorities. * Detail-oriented with a focus on delivering high-quality work that aligns with brand standards and objectives. This job was posted by Neha Rikibe from KoiReader.