Market Manager
About the job
• Grow enrollment for Primer's Florida campuses by building local networks and executing on-the-ground marketing initiatives
• Be the face of Primer in the community: meet partners, speak with parents, host open houses, and connect with community leaders
• Develop and own local channels that generate new family leads, including sponsorships, partnerships, and community engagement
• Build relationships with local leaders, organizations, and influencers to grow reach and reputation
• Plan and execute campus open houses, family info sessions, and tours that convert interest into enrollment
• Serve as a trusted, knowledgeable voice when presenting Primer’s model to prospective families
• Collaborate with central marketing and admissions to align local efforts with broader campaigns
• Experiment with new grassroots growth strategies; document and scale successful approaches
• Manage ongoing relationships with enrolled families to strengthen community and referrals
• Travel frequently (25–50%) across campuses within the state
Requirements
- Strong track record in multi-site operations, local marketing, outside field sales, or community outreach
- Exceptional communicator who can connect with diverse audiences, from families to community leaders
- Confident public speaker and presenter, comfortable leading events and representing Primer externally
- Self-starter who thrives with autonomy and knows how to build systems out of ambiguity
- Results-driven, with past accountability for growth, enrollment, or revenue targets
- Highly organized and able to manage multiple relationships and events at once
- Generalist mindset — willing to roll up your sleeves to do both strategy and execution
- Must have a car and be available for regular travel across the state
