Lifecycle Marketing Specialist
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
Desirable role at an expanding education tech firm, focused on lifecycle and customer retention, blending analytical skills with user engagement.
- Competitive salary: $65,000–$70,000/year
- Role focused on customer engagement and retention
- Opportunity within fast-growing Ed-Tech industry
- Requires data-oriented marketing expertise
Pros
- Competitive salary range ($65,000 - $70,000).
- Significant role in shaping customer engagement strategies.
- Experience in a fast-growing Ed-Tech sector.
Cons
- Requires specific experience in lifecycle or CRM marketing.
- Role demands multitasking in a dynamic environment.
- Expectation for data-driven decision-making may limit some candidates.
Who it's for
Mid-Level • Fully Remote
Good fit
- Mid-level marketing professionals with CRM experience
- Individuals interested in customer lifecycle optimization
- Analytical thinkers seeking creative solutions
Not recommended for
- Entry-level candidates without relevant experience
- Those preferring less interaction with customer data
- Candidates not comfortable in fast-paced environments
Motivation fit
Key skills
About the job
About the Company
Archer Review is a private equity-backed education technology company supporting medical and nursing students in their professional journeys. Our mission is to equip health care learners, educators and leaders with the knowledge, resources and confidence they need to succeed - personally and professionally.
Our fully remote team of educators, clinicians, technologists, creatives and operators support and collaborate one another and share a genuine commitment to making a difference.
Archer Review has been recognized for four consecutive years by Inc. 5000 and for two years by Deloitte Technology Fast 500 as one of the fastest-growing technology companies in the United States. The company also ranks No. 5 on the 2024 Financial Times list and No. 3 on the Inc. Southwest Regionals list for high growth companies.
Our Values
- Excellence: We innovate constantly, adapt with agility, embrace challenges, welcome change, move with intention, and hold ourselves accountable.
- Outcomes: We deliver real outcomes that include measurable progress, skills mastery, and meaningful achievements.
- Empathy: We see the world through the eyes of our learners and partners, meeting them where they are, adapting to their needs, and walking alongside them with compassion and respect.
- Service: We are trusted partners who provide forward-thinking approaches and world-class service.
About the Role
We are looking for a Lifecycle Marketing Specialist who will be responsible for developing and executing programs that guide customers through every stage of their journey with Archer Review—from first engagement and onboarding to long-term retention, upsell, and re-engagement.
In this role, you will report to the Director of Growth Marketing and take ownership of designing and managing cross-channel lifecycle programs that drive customer engagement, reduce churn, and maximize lifetime value. You’ll work closely with product, content, and creative teams to ensure communications are personalized, value-driven, and aligned with the unique needs of our B2B and B2C audiences.
This role is ideal for a marketer who is passionate about building strong customer relationships, has an eye for detail, and thrives on using data to optimize campaigns and unlock growth opportunities.
Base Salary: $65,000 - $70,000
What you'll do
- Map the customer journey: Design and implement multi-touchpoint lifecycle strategies across email, SMS, and in-app messaging to engage customers at every stage.
- Retention & engagement: Create campaigns that build loyalty, deepen engagement, and reduce churn through personalized communication and timely interventions.
- Upsell & cross-sell: Partner with growth and product teams to identify opportunities for expansion, promoting additional products that match customer needs.
- Segmentation & personalization: Use behavioral, demographic, and lifecycle data to deliver targeted, relevant messages to different customer segments.
- Experimentation & optimization: Plan and run A/B tests to improve subject lines, creative, CTAs, and timing, continuously refining campaign effectiveness.
- Referral Program Management: Oversee and optimize our referral program to drive word-of-mouth growth, ensuring customers have a seamless experience and incentives align with business goals.
- Analytics & reporting: Track, analyze, and report on key lifecycle metrics such as email open and click-through rates, demos, activation, retention, churn, and customer lifetime value.
- Collaboration: Work closely with product, content, and creative teams to ensure lifecycle marketing initiatives align with brand strategy and business goals.
- Innovation: Stay current with lifecycle marketing best practices, tools, and trends, bringing fresh ideas to test and scale.
About you
- 3-5 years of experience in lifecycle, CRM, retention, or email marketing roles.
- Hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Customer.io, or similar).
- Strong understanding of customer journey mapping and behavioral triggers.
- Proven track record of building, launching, and optimizing lifecycle programs that deliver measurable results.
- Excellent analytical skills; comfortable working with data to inform decision-making.
- Strong copywriting and communication skills with a customer-first mindset.
- Highly organized and detail-oriented, able to manage multiple projects in a fast-paced environment.
Bonus Points
- Experience in Ed-Tech or Healthcare industries
Our Benefits
- Comprehensive medical, dental and vision insurance for employees and their families
- Flexible & encouraged PTO
- Company HSA contribution of $90/month for eligible plans
- Company-paid life insurance and disability coverage
- 401(k) with company match (100% match on first 3%, 50% match on the next 2%)
Archer Review is an equal opportunity employer. We welcome applications from candidates of all backgrounds and experiences.
Please note that as part of our standard hiring process, the company conducts background checks with the candidate’s consent, consistent with applicable local, state, and federal laws. For roles based in or performed in Austin, Texas, background checks are initiated only after a conditional offer has been made, in accordance with the City of Austin Fair Chance Hiring Ordinance.
