Lifecycle Marketing Manager

• Define and execute Shippo’s lifecycle marketing strategy to drive key business outcomes like user activation, product adoption, and customer retention.
• Own the end-to-end development of our email marketing programs, from strategic planning and campaign builds to deployment and analysis.
• Partner with Product, Engineering, and Support to manage and deploy critical operational communications, including product updates, service notifications, and emergency alerts.
• Design, build, and optimize automated nurture campaigns in Marketo that guide new users to their "aha!" moment and convert them into active customers.
• Develop targeted campaigns to increase product usage, prevent churn, and successfully upsell new features or plans to our existing customer base.
• Manage and segment our customer database to ensure communications are highly personalized, relevant, and timely.
• Partner with Design/Content to produce on‑brand, accessible, mobile‑first templates; own QA across major clients (e.g., Apple Mail, Outlook, Gmail)
• Own and report on key lifecycle marketing metrics, including email performance but more importantly business impact (user activation rates, feature adoption, and churn reduction)
• Establish a rigorous A/B testing framework to continuously experiment and improve campaign performance.
• Analyze results to deliver actionable insights and recommendations for optimizing the entire customer journey.
• Own the email/lifecycle governance (send priorities, frequency caps), deliverability health (domain authentication, reputation monitoring, list hygiene, bounce/unsubscribe management, and inbox placement) and compliance (CAN‑SPAM, CASL, GDPR/UK‑GDPR, and CCPA/CPRA)

Requirements

• 5+ years of experience in lifecycle, email, or growth marketing, preferably in an eCommerce / B2C or high-volume B2B environment.
• Deep, hands-on expertise with a marketing automation platform is required; proficiency with Marketo is strongly preferred.
• Proven email production skills (HTML/CSS fundamentals, accessibility, image optimization) and rigorous QA
• Proven track record of developing data-driven lifecycle strategies that have a measurable impact on business goals.
• Strong analytical skills and a hypothesis-driven approach to optimization and experimentation (A/B testing).
• Experience managing transactional email systems (e.g., Mandrill, SendGrid) is a plus.
• Excellent project management and cross-functional collaboration skills
• Exceptional written communication skills and a keen eye for detail.
• A customer-centric mindset with a passion for creating a seamless user experience.

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Hard Skills

• lifecycle marketing
• email marketing
• campaign management
• A/B testing
• HTML
• CSS
• data-driven strategies
• customer segmentation
• email production
• marketing automation

Soft Skills

• analytical skills
• project management
• cross-functional collaboration
• written communication
• attention to detail
• customer-centric mindset