Lifecycle Marketing Manager
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
Offer value
This position offers a solid blend of competitive compensation and impactful responsibilities in customer lifecycle management.
- Salary: $81,000–$108,000/year
- Direct impact on customer lifecycle management and financial outcomes
- Opportunity to innovate in a growing fintech company
Pros
- Salary range ($81,000–$108,000) aligns well with industry standards for marketing roles in financial services
- Hands-on role with a clear impact on customer engagement and financial health
- Opportunity to innovate with lifecycle marketing strategies
Cons
- Requires proven experience with specific platforms such as Braze
- May involve stress during peak campaign periods
- Potential for rapid changes in strategy requiring adaptability
Who it's for
Mid-level • Remote
Good fit
- Mid-level marketers experienced in lifecycle management
- Professionals driven by customer engagement strategies
- Candidates ready to work in a fast-paced environment
Not recommended for
- Individuals without specific marketing experience
- Those looking for non-customer-facing roles
- Candidates not adaptable to rapid changes in strategy
Motivation fit
Key skills
About the job
Self Financial is a venture-backed, high-growth FinTech company with a mission to increase economic inclusion and financial resilience by empowering people to build credit and build savings.
We're looking for people who share our passion and are driven to tackle challenges, find solutions and make the financial space better for the communities we serve.
Our team is passionate about challenging the status quo of the credit industry by providing people accessible tools to take control of their credit. Executing on our mission requires deep collaboration across our teams to ensure our products reach the people who can benefit from them the most, particularly the 100 million+ Americans who have no or low credit.
We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Role Overview
We’re seeking a Lifecycle Manager Marketing to architect and execute all payment and account lifecycle communications. You will be the go-to expert for timing, frequency, tone, and channel strategy across:
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Payment reminders & delinquency recovery for all financial products (a must-have skillset)
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Credit account lifecycle communications (line increase offers, utilization check-ins)
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Other Product launches: Provide Lifecycle support
This is a high-visibility, hands-on individual-contributor role. You’ll collaborate closely with Product Marketing, Analytics, Product, and Ops while owning end-to-end campaign design, execution, and optimization in Braze (and related channels).
What You’ll Do
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Lifecycle Strategy & Planning
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Design messaging frameworks for all product lifecycles: onboarding, payment cadence, delinquency recovery, credit line growth, utilization monitoring, and re-engagement.
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Build quarterly roadmaps of campaigns tied to key metrics (open rates, CTR, payment-rate lift, credit utilization improvements).
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Campaign Execution & Optimization
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Configure and launch email, push, SMS, and in-app journeys in Braze, ensuring flawless segmentation, timing, and personalization.
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Develop and iterate multi-variant tests to identify optimal subject lines, creative, frequencies, and channel mixes.
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Monitor performance in real time; pull insights from BI dashboards and adjust tactics rapidly.
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Segmentation & Personalization
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Partner with Analytics to define high-value segments (e.g., upcoming payment due, past-due by X days, high-utilization cardholders).
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Leverage dynamic content and liquid templating for hyper-relevant, behavior-driven messaging.
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Cross-Functional Collaboration
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Work with Product Marketing to align messaging on new features (e.g., credit line increases, card rewards).
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Sync with Growth and Paid teams to ensure cohesive omnichannel experiences.
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Liaise with Compliance and Ops to maintain CAN-SPAM, TCPA, and other regulatory adherence.
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Documentation & Governance
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Maintain a “Test Library” of hypotheses, variants, and results to drive knowledge sharing.
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Present learnings and recommendations to senior leadership in regular retrospectives.
What We’re Looking For
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3+ years of hands-on lifecycle marketing experience for a finance or fintech company, including direct ownership of payment communications strategy is a plus
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Strong proficiency with Braze (or similar: Iterable, Customer.io, blueshift) for creating complex canvases and engagement strategies.
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Deep understanding of email, push, SMS, and in-app best practices—deliverability, content design, and channel mix.
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Data-driven mindset: Comfortable with SQL or BI tools for data pulls, and statistically sound A/B testing.
- Experience in financial services or fintech preferred
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Proven track record optimizing payment lifecycle flows—from reminders through collections—plus credit card utilization and credit-line increase messaging.
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Strong project management skills, juggling multiple concurrent campaigns and priorities.
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Excellent communication & storytelling—able to translate metrics into clear narratives and recommendations.
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Self-starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight.
Why You’ll Love Working Here
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Mission-driven: Help millions improve their financial health.
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High impact: You’ll own critical revenue-driving flows.
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Autonomy & growth: As an IC leader, your ideas become reality fast.
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Collaborative culture: Work with smart, mission-oriented teammates across Product, Growth, and Analytics.
Base salary range: $81,000-108,000 annually. Individual pay is based on factors unique to each candidate, including skill set, experience, and other job-related reasons
Benefits and Perks:
We have the compensation and benefits you expect. But there's one thing that Self Financial can offer that many companies cannot: we can positively change the world, while making a profit. We are a team of Builders, empowering our customers to build their dreams. We have a Do the Right Thing ethos in all that we do, and we hope you value that approach, too.
Our perks include:
- Company equity in the form of Stock Options
- Performance-based bonuses
- Generous employer-paid health, vision and dental insurance coverage
- Flexible vacation policy
- Educational assistance
- Free gym membership
- Casual dress code
- Team building events and activities
- Remote work arrangements/ flexible work schedule
- Paid parental leave
Self Financial requires all employees hired to successfully pass a background check.
We are an Equal Opportunity Employer.
At this time, we are only able to consider applicants who are U.S. Citizens or Green Card Holders for employment opportunities. We appreciate your understanding.
