Lead Product Manager (Core Experience)

Who We Are:

At TwelveLabs, we are pioneering the development of cutting-edge multimodal foundation models that have the ability to comprehend videos just like humans do. Our models have redefined the standards in video-language modeling, empowering us with more intuitive and far-reaching capabilities, and fundamentally transforming the way we interact with and analyze various forms of media.

With a remarkable $107 million in Seed and Series A funding, our company is backed by top-tier venture capital firms such as NVIDIA’s NVentures, NEA, Radical Ventures, and Index Ventures, and prominent AI visionaries and founders such as Fei-Fei Li, Silvio Savarese, Alexandr Wang and more. Headquartered in San Francisco, with an influential APAC presence in Seoul, our global footprint underscores our commitment to driving worldwide innovation.

We are a global company that values the uniqueness of each person’s journey. It is the differences in our cultural, educational, and life experiences that allow us to constantly challenge the status quo. We are looking for individuals who are motivated by our mission and eager to make an impact as we push the bounds of technology to transform the world. Join us as we revolutionize video understanding and multimodal AI.

About the Role:

Twelve Labs is building the world’s most powerful video understanding infrastructure, and we are hiring a Lead Product Manager (Core Experience) to lead the evolution of our user interface (Playground) and ultimately unify it into a comprehensive, end-user-facing platform.

This interface will be the first and most important touchpoint where users experience the power of our Marengo and Pegasus models. Your mission is to define and deliver a novel “human interface” for video interaction, one that bridges advanced model capabilities with intuitive, delightful UX.

This role sits at the heart of our product-led growth (PLG) motion: you’ll be responsible for crafting core workflows that drive engagement, retention, and value realization. You’ll lead with a bias toward shipping, learning, and iterating. You’ll engage deeply with users, understand where the model shines (and where it could), and build proprietary UX patterns that set our product apart.

You will:

• Own the vision, direction, and execution of the Playground and Unified Platform experience, crafting the core interface through which users interact with our video AI models.

• Drive product-led growth initiatives across acquisition, activation, retention, and monetization by connecting model capabilities with seamless product UX.

• Conduct deep user discovery to uncover pain points and unmet needs; translate findings into actionable product features and strategic roadmap bets.

• Lead cross-functional teams through the entire product lifecycle from ideation and design to launch and post-release iteration.

• Develop a nuanced understanding of the video AI landscape, and help define where Twelve Labs should build, buy, or partner to create differentiated user experiences.

• Continuously improve the product by integrating customer feedback, supporting internal testing, and prioritizing quality and craft in every release.

You may be a good fit if you have:

• You’ve built and shipped complex UX applications. You bring 5+ years of product management experience, ideally working on technically sophisticated products involving generative AI or video/media workflows.

• You’re both UX- and growth-minded. You know how to design delightful user journeys and drive measurable growth outcomes across the product funnel.

• You’re obsessed with customers. You excel at discovery, validation, and defining features that solve real problems, not just demo features.

• You love creating new product categories. You’re excited by the chance to invent new categories, shape interface paradigms that don’t yet exist, and create product intuition where there are no prior conventions.

• You care about craft. You value polish, attention to detail, and product coherence. You sweat the details without being stressed by them.

Desired Experience:

• You’ve successfully launched products that grew through exceptional user experience and smart growth loops.

• You have a technical background (or work fluently with engineering teams).

You’ve worked on products that bridge AI and media, or have strong opinions on how users should interact with generative systems.

Benefits and Perks

🤝 An open and inclusive culture and work environment.

🧑‍💻 Work closely with a collaborative, mission-driven team on cutting-edge AI technology.

🦷 Full health, dental, and vision benefits

✈️ Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years.

🛂 VISA support (such as H1B and OPT transfer for US employees)