Field Marketing Manager
24 Mar 2025
Fresno, CA, USA
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
80 / 100
Offer value
Engaging role in field marketing focused on healthcare, requiring creative strategies to connect with healthcare providers.
- Marketing focus on engagement with healthcare providers
- Frequent travel to events and networking
- Opportunity to lead community-driven marketing campaigns
Pros
- Focus on experiential and community engagement marketing
- Build strong relationships with healthcare providers
- Opportunity to lead innovative marketing strategies
Cons
- Requires frequent travel to events and meetings
- High competition for attention in the healthcare market
- Demanding operational coordination required
Who it's for
Mid-Level / Senior • Remote with travel
Good fit
- Experienced field marketers in healthcare
- Creative professionals with strong relationship skills
- Candidates motivated by community impact through marketing
Not recommended for
- Newcomers without marketing experience
- Individuals averse to travel and events
- Candidates preferring analytic rather than creative roles
Motivation fit
Desire to creatively engage healthcare providersPassion for community-oriented marketingInterest in contributing to a mission-driven organization
Key skills
Experiential marketing expertiseStrong communication skillsEvent managementRelationship building
Score: 80/100 AI verified analysis
About the job
The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners. This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.
Primary Duties:
- Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.
- Develop Market-Specific Campaigns. Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers.
- Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).
- Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value-based care in local communities.
- Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.
Minimum Qualifications:
- Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
- 8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system
- Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)
Preferred knowledge, skills, and/or abilities:
- Experience engaging with executive-level leaders, including physicians and healthcare decision-makers
- Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics
- Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships
- Able to solve complex challenges creatively while managing multiple stakeholders
- Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
- Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission
- Outstanding organizational skills and attention to detail
- Experience in organizing and managing executive-level events and community engagements
Physical Requirements:
- Must carry a valid driver’s license and be able to drive within assigned territory
- Must be able to travel via plane when needed
- Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.
- Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs
Who We Are:
Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.
What Does This Mean for You?
At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.
In addition to time off to support work-life balance and enjoyment, we offer the following comprehensive benefits package designed for the overall well-being of our team members:
Flexible work schedules and the ability to work remotely are available for many roles
Health, dental and vision insurance paid up to 80% for employees, dependents and domestic partners
Robust time-off plan (21 days of PTO in your first year)
Two paid volunteer days and 11 paid holidays
12 weeks paid parental leave for all new parents
Six weeks paid sabbatical after six years of service
Educational Assistant Program and Clinical Employee Reimbursement Program
401(k) with up to 4% match
Stock options
And much more!
At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.
Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants
