Director of Marketing Strategy

Standard University business hours

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)

Hours may vary based on operational needs.

Reporting to the ED of Marketing Strategy, the Director of Marketing Strategy, serves as the lead Marketing Strategist for all Schools/Colleges (S/C) and the designated business and/or academic unit (U) as part of Signature Programs. A strategic-thinker who can translate big-picture marketing vision to implementable operational plans, this individual is a dot-connector who must understand how our marketing efforts can work together to build our brand to life and advance our goals.

A modern marketer, this individual thinks holistically and knows how to bring together channel owners, creative producers and communicators to develop and implement effective marketing campaigns. Ensures channel teams are empowered and engaged in bringing their expertise to the table to co-create effective integrated marketing strategies.

The Director partners with S/C/U to understand goals and objectives and to translate those into targeted marketing strategies. These campaigns leverage research insights to drive tangible, measurable results. With a high degree of emotional intelligence, the Director ensures their teams are positioned as strategic marketing partners for the assigned business/academic unit. Has a solid understanding of contemporary approaches to brand stewardship.