Digital Marketing Manager
Contractor
contractor
3 Sep 2024
Toronto
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
80 / 100
Offer value
High value opportunity due to the crucial role of digital marketing in banking, with good professional growth and responsibility in customer relationship management.
- Engage in meaningful customer-driven initiatives
- Opportunity for collaboration across business units
- Impactful role in brand development and marketing
Pros
- Engagement in impactful customer marketing initiatives
- Solid opportunities for collaboration across departments
- Contribution to the brand reputation in financial services
Cons
- Potential for high-demand workloads in campaigns
- Need for continuous adaptation to market trends
- Performance metrics can create pressure
Who it's for
Mid-level • Hybrid
Good fit
- Mid-level marketing professionals with a strategic focus
- Individuals passionate about customer engagement
- Candidates comfortable in a dynamic, performance-focused environment
Not recommended for
- Entry-level individuals lacking marketing project experience
- Those who prefer routine and predictability in their work
- Candidates unprepared for analytics-driven cultures
Motivation fit
Desire to make a measurable impact in marketingInterest in financial services brandingWillingness to explore innovative marketing strategies
Key skills
Digital marketing strategiesCustomer relationship managementAnalytics and performance trackingCollaboration and communication
Score: 80/100 AI verified analysis
About the job
Location Address: Hybrid (minimum once a week) Toronto
Duration: 12 months
Extension Opportunity: Yes, depending on the project phase and performance.
Number of Positions: 1
Scheduled Hours: Monday to Friday, 8:30 am-5 pm
Typical Day in Role:
Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champions proper usage of the brand in Canada, in full compliance with global brand guidelines and visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Candidate Requirements/Must-Have Skills:
• 2+ years of experience working with Agile methodology.
• 3+ years of experience in driving performance growth across multiple business lines and KPIs
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, owned digital channels and/or paid media management).
• 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.
Nice-To-Have Skills:
• Experience with Adobe Suite products.
Soft Skills:
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• Strong communication (verbal/written) skills and ability to distill information for executives.
• Strong organizational skills to effectively manage multiple tasks within varying timelines.
• Ability to work as part of a team, as well as work independently or with minimal direction.
• Strong decision-making, forward thinking and creative problem-solving skills to anticipate and respond quickly to technological/market influences.
Best vs. Average Candidate:
The best candidate is someone with experience in innovative projects (Please highlight them in the resumes) also, someone who proactively identify problems and provide solutions (Please provide examples in the resume as a solution maker).
Education:
• Strong technical education background, majoring in fields that require a high degree of analytical skills, such as Engineering, Computer Science, Physics, Math, Statistics, Accounting or related field.
Duration: 12 months
Extension Opportunity: Yes, depending on the project phase and performance.
Number of Positions: 1
Scheduled Hours: Monday to Friday, 8:30 am-5 pm
Typical Day in Role:
Champions a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
• Supports marketing objectives to set and refine annual and quarterly marketing plans
• Collaborates closely with Marketing’s Customer Journey management groups to plan and execute customer-driven action plans and marketing programs
• Monitors consumer sentiment, market conditions, competitive activity, and short-term-demand opportunities on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
• Collaborates with Global Wealth Management and Enterprise Marketing groups to plan and execute Bank-wide level action plans and marketing programs.
• Analyzes, and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
• Applies a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
• Collaborates with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
• Supports development and deployment of creative assets, agnostic of media channels and across all touchpoints
• Champions proper usage of the brand in Canada, in full compliance with global brand guidelines and visual identity continuum
• Champions a high-performance environment and demonstrates a commitment to Scotiabank’s values: accountability, passion, integrity and respect. Delivers results in accordance with behavioural competencies. Creates an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
• Directs day-to-day activities consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
• Actively pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Candidate Requirements/Must-Have Skills:
• 2+ years of experience working with Agile methodology.
• 3+ years of experience in driving performance growth across multiple business lines and KPIs
• Deep knowledge of marketing tech stack (group of technologies that marketers leverage to conduct and improve their marketing activities such as email marketing, owned digital channels and/or paid media management).
• 3+ Years of experience planning and executing targeted (direct) marketing campaigns including strategy development, segmentation, stakeholder management, and performance analysis.
Nice-To-Have Skills:
• Experience with Adobe Suite products.
Soft Skills:
• Authentic, decisive, resilient, highly collaborative, and results-oriented
• Strong communication (verbal/written) skills and ability to distill information for executives.
• Strong organizational skills to effectively manage multiple tasks within varying timelines.
• Ability to work as part of a team, as well as work independently or with minimal direction.
• Strong decision-making, forward thinking and creative problem-solving skills to anticipate and respond quickly to technological/market influences.
Best vs. Average Candidate:
The best candidate is someone with experience in innovative projects (Please highlight them in the resumes) also, someone who proactively identify problems and provide solutions (Please provide examples in the resume as a solution maker).
Education:
• Strong technical education background, majoring in fields that require a high degree of analytical skills, such as Engineering, Computer Science, Physics, Math, Statistics, Accounting or related field.
