Digital Marketing Manager

Join a top well-funded transportation startup! This Jobot Job is hosted by: Lauren Cordaro Are you a fit? Easy Apply now by clicking the "Apply" button and sending us your resume. Salary: $75,000 - $90,000 per year A bit about us: We are a transportation company who provides effortless payment solutions through our mobile app! Why join us? We are creating a mobility platform for operators to efficiently manage their vehicles and drivers to have the most effortless transit experience. Job Details We are looking for a Marketing Manager to join our team! The right candidate will have the following: Responsibilities: • Will be in charge of our organizations CMS and web analytics tools • Own all acquisitions and remarketing through all digital channels • Develop and execute multi-channel marketing strategies for B2b and B2c Products • Uncover new areas of opportunity to help leverage findings to scale communication channels and platform • Responsible for web projects from start to completion • Communicate across stakeholders to set timelines and expectations and keep them informed • Manage budgets and platform mix to achieve volume and efficiency goals • Drive growth through new targeting and bidding improvements, leveraging data to find new profitable segments, and testing into new platforms, and channels • Develop metrics to help the business understand the unit economics of different digital spend options and manage budgets to maximize profit • Collaborate with our data, product, and engineering teams to ensure quality, accessibility, and consistency of digital marketing data for analytics, attribution, and reporting • Track revenue from given initiatives and ensure proper attribution • Route all marketing materials and triage and resolve any issues • Lend a strong voice to the future growth of the company Requirements • 3+ years of experience • Excellent project management and interpersonal skills • Able to thrive in a cross-functional role with constant changes • Solutions Oriented • Analytical thinker with experience in data-driven marketing • Experience in creating and optimizing landing pages for complex products/services, incorporating A/B & multivariate testing • Experience with marketing tools (Analytics Tools, Email Marketing Tools, SEO Tools, Social Listening Tools, SMS Marketing Tools, Website Builder, In-app Comm Tools, etc) • Lend a strong voice to the future growth of the company Interested in hearing more? Easy Apply now by clicking the "Apply" button.