Customer Lifecycle Marketing Manager

• Own the execution and optimization of lifecycle marketing campaigns across all customer journey stages post-sale: implementation, onboarding, engagement, adoption, renewal, and expansion.
• Collaborate with Customer Success, Sales, and Product teams to build account-based marketing (ABM) programs that drive upsell, cross-sell, and expansion.
• Develop and deploy segmented email and nurture campaigns using HubSpot, ensuring timely, relevant communication tailored to user behavior and lifecycle stage.
• Manage customer communication through ChurnZero and coordinate automated messaging to support onboarding, feature adoption, and to mitigate churn risk.
• Partner with marketing leads to design and launch conversion-rate optimized landing pages to anchor various campaigns.
• Work with Growth, Data and Revenue Operations teams to develop reporting dashboards that help track, analyze, and report on lifecycle marketing KPIs (eg, adoption rates, campaign performance, upsell revenue, churn risk), using tools like Salesforce, ChurnZero, and HubSpot to uncover trends and opportunities.
• Continuously test and iterate on campaigns to improve performance and meet customer engagement and retention goals.

Requirements

• 5+ years of experience in lifecycle and/or customer marketing for a B2B SaaS company, preferably in education or training-related tech.
• Strong track record of planning and executing ABM campaigns that directly drive expansion and upsell.
• Experience using ZoomInfo (or similar) is a plus.
• Highly proficient in Salesforce, HubSpot, and/or ChurnZero (or similar CRM, marketing automation, and customer success tools).
• Deep experience building and optimizing marketing programs across the entire customer journey.
• Fluency in core lifecycle marketing metrics, including churn, GDR, NDR, incrementality, LTV.
• Exceptional written and verbal communication skills with a keen eye for clear, compelling, and concise messaging.
• Experience marketing to skilled trades, including industrial, facilities maintenance, or multi-family audiences, is a strong plus.
• Candidates must be authorized to work in the United States for any employer without stipulations and be residents of the United States.

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Hard Skills

• lifecycle marketing
• account-based marketing
• email campaigns
• customer communication
• reporting dashboards
• marketing metrics
• campaign optimization
• customer engagement
• retention strategies
• upsell strategies

Soft Skills

• communication skills
• collaboration
• analytical skills
• problem-solving
• attention to detail
• creativity
• project management
• adaptability
• strategic thinking
• customer focus