Requirements

• The ideal candidate is a visionary, strategic creative with a proven mastery of B2B storytelling through narrative and design
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• A deep understanding and curiosity for generative AI creative optimizations is a must
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• Bachelor’s degree
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• 10+ years of relevant experience
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• 3+ years of creative leadership experience in B2B and B2C marketing, preferably with in-house and agency roles
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• Experience building out creative teams
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• Strong leadership skills with a proven track record of inspiring creative teams and delivering results-oriented content
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• Deep understanding of both online and offline marketing channels and their creative best practices
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• Analytical mindset with experience in data-informed creative strategy
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• Exceptional project management skills, adept at juggling multiple priorities in a dynamic environment
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• Superior communication skills focused on empathy, transparency, and audience adaptability
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• (Desirable) Proficient in harnessing AI tools for content generation, performance analysis, and workflow optimization

What the job involves

• We’re excited to welcome a Creative Lead, B2B to Instacart’s award-winning in-house creative team
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• In this role, you’ll help shape how Instacart shows up as a brand to our business partners—crafting smart, strategic creative that drives revenue growth and fame
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• Reporting to the Executive Creative Director, you’ll lead the development of compelling, insight-driven work that elevates our partnerships and tells a powerful story about what Instacart makes possible
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• Your ideas will help unlock joint marketing opportunities, deepen industry relationships, and reinforce Instacart’s position as an essential partner across the grocery and consumer packaged goods landscape
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• Your creative work will touch millions, enhancing the way families engage with their food, and embodying our commitment to serving generously, solving creatively, and going far together
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• The Creative Lead, B2B will spearhead a new era of creative excellence that matches the ambition of our B2B business
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• You will be a critical part of the Creative Leadership team at Instacart, reporting directly to the Executive Creative Director
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• The Instacart Creative Studio is part of Instacart’s Marketing org that exists to make Instacart a measurably relevant, world-class brand that resonates with our customers, shoppers, and partners
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• Team Leadership: Inspire and lead creative work across all B2B touchpoints, cultivating a culture of collaboration and high performance
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• Team Building: The ideal Creative Lead, B2B will have built and led B2B creative teams in previous roles as a critical component of this role will be to identify new opportunities for impact and strategize an operating model to maximize our success
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• Creative Strategy: Formulate and execute data-driven B2B creative strategies and overarching narratives that align with brand values and drive growth
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• Creative Briefing: Oversee the B2B briefing process to ensure alignment with campaign objectives and brand messaging
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• Creative Execution: Lead and develop creative across various channels, including B2B sales materials, IRL event production, paid media and B2B in-app placements, video, display, audio, and more
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• Performance Measurement: Partner with analytics teams to define KPIs and assess creative impact
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• Cross-Functional Collaboration: Work with Retailer & CPG-Comarketing, Product Marketing, and Growth Marketing teams to create cohesive B2B strategies and compelling consumer campaigns
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• Brand Consistency: Ensure brand integrity while adapting creative content for various channels and audiences
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• Innovation & Trends: Integrate cutting-edge platforms and storytelling techniques to enhance creative outputs
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• Business Thought Partner: Develop a deep understanding of our B2B offerings for retailer and CPGs to serve as a business thought partner in branding, naming, strategies, and go-to-markets

• Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
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• Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
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• Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
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• Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
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• Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
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• Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
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• Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
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• Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
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• Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.