Country Representative

Responsibilities

• Lead Country Growth: Drive the sustainable growth of the ride-hailing business in your market through targeted strategies and operational initiatives.
• Market Research & Expansion: Conduct comprehensive market research to identify new city opportunities, determine required investments, and assess feasibility for market entry.
• Launch New Cities: Develop and implement go-to-market strategies for launching new cities, ensuring smooth, efficient, and compliant rollouts.
• Monitor Performance: Track and analyze key business metrics, identifying trends, challenges, and opportunities to enhance overall performance.
• Pricing & Marketplace Balance: Manage pricing strategies to ensure a competitive, healthy, and profitable marketplace.
• Hypothesis Testing & Product Innovation: Generate, test, and validate business, marketing, and product hypotheses through MVPs (Minimum Viable Products) and data-driven experimentation.
• Customer Development: Conduct on-the-ground research (CustDev) with passengers and drivers to gather actionable insights, improve product-market fit, and strengthen customer relationships.
• Cross-functional Collaboration: Partner with marketing, product, driver acquisition, government relations, PR, market research, and data teams to successfully execute new business initiatives.
• User Growth & Engagement: Design and lead initiatives to acquire new users, retain existing ones, and boost engagement within the ride-hailing ecosystem.
• Strategic Contribution: Support regional strategic planning, competitor analysis, and market research for the Intercity vertical across Spanish-speaking LATAM.
• External Representation: Act as the primary point of contact and representative of the company in your country, building strong relationships with key partners, authorities, and stakeholders.

Qualifications

• Bachelor’s degree in Business Administration, Economics, Engineering, or a related field.
• At least 2 years of experience in business development, strategy, or operations.
• Experience in ride-hailing, B2B/B2C delivery, or e-commerce marketplaces, ideally in a data-heavy role (business, product, or operations analyst).
• Strong analytical mindset with proven ability to use data for decision-making and growth optimization.
• Advanced Excel skills; familiarity with dashboards and performance tracking.
• Excellent communication and stakeholder management skills.
• Willingness to travel for business within and outside the country.
• Languages: Fluent Spanish and English (C1 level) required.