Content Writer
Contractor
contractor
27 May 2024
Toronto
Verified by Turrior
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
70 / 100
Offer value
A medium-value role ideal for writers seeking to leverage SEO skills with good flexibility but demanding work conditions.
- Flexibility in contract arrangements for content work
- Development of market-relevant SEO writing skills
- Requires good time management and adaptability
Pros
- Potential for freelance flexibility.
- Opportunity to develop SEO skill set and content strategy.
- Engagement with a variety of content forms.
Cons
- High competition for content writing roles.
- Needs ongoing learning to stay relevant.
- Work may involve significant deadline pressure.
Who it's for
Entry/Mid-level • Contractor, Hybrid
Good fit
- Writers with digital content experience
- Professionals keen on SEO enhancement
- Individuals comfortable with deadlines
Not recommended for
- Beginners in content creation
- Those seeking routine and predictability in work
- Candidates averse to competitive environments
Motivation fit
Desire to enhance writing skills in a digital context.Interest in growing SEO knowledge and application.Willingness to adapt to changing trends.
Key skills
Writing and editing proficiencyUnderstanding of SEO and digital content marketingAnalytical skills for performance trackingProject management capabilities
Score: 70/100 AI verified analysis
About the job
Typical Day in Role:
• Develop and execute content strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research to identify target keywords and optimize content accordingly.
• Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email.
• Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms.
• Identify opportunities for content optimization and improvement based on data-driven insights.
• Stay up to date with the latest trends and best practices in content marketing and SEO.
• Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives.
• Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content.
• Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies.
• Take ownership of managing successful execution of ongoing projects in additional analytics
• implementations, and internal tool improvements for streamlining content team’s process.
Candidate Requirements/Must Have Skills:
• 3-4 years of experience in digital content development / editing with long form writing and editing
• 1-2 years of proven experience in SEO principles, keyword research, and on-page optimization techniques
• Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels.
• 1-2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics, tracking and measuring KPIs related to website traffic, engagement, conversion rates, and lead generation.
• Strong project management and organizational skills to handle multiple projects and meet deadlines.
• Proficient in collecting, analyzing, in generating regular performance reports and presenting data from various sources for content marketing providing insights to stakeholders.
Soft Skills Required:
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinking and the ability to generate innovative ideas for content strategies.
• Communicate the impact and value of content marketing through comprehensive
reporting.
• Collaborate with cross-functional teams to align reporting with business objectives.
Nice-To-Have Skills:
• Stay updated on industry benchmarks and continuously improve the reporting process.
• Large Financial organizations Or Social media company
Education:
Not applicable
• Develop and execute content strategies to increase organic traffic and improve search engine rankings.
• Conduct keyword research to identify target keywords and optimize content accordingly.
• Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email.
• Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms.
• Identify opportunities for content optimization and improvement based on data-driven insights.
• Stay up to date with the latest trends and best practices in content marketing and SEO.
• Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives.
• Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content.
• Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies.
• Take ownership of managing successful execution of ongoing projects in additional analytics
• implementations, and internal tool improvements for streamlining content team’s process.
Candidate Requirements/Must Have Skills:
• 3-4 years of experience in digital content development / editing with long form writing and editing
• 1-2 years of proven experience in SEO principles, keyword research, and on-page optimization techniques
• Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels.
• 1-2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics, tracking and measuring KPIs related to website traffic, engagement, conversion rates, and lead generation.
• Strong project management and organizational skills to handle multiple projects and meet deadlines.
• Proficient in collecting, analyzing, in generating regular performance reports and presenting data from various sources for content marketing providing insights to stakeholders.
Soft Skills Required:
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Creative thinking and the ability to generate innovative ideas for content strategies.
• Communicate the impact and value of content marketing through comprehensive
reporting.
• Collaborate with cross-functional teams to align reporting with business objectives.
Nice-To-Have Skills:
• Stay updated on industry benchmarks and continuously improve the reporting process.
• Large Financial organizations Or Social media company
Education:
Not applicable
