Content Manager
Content + Source + Freshness • 13 Dec 2025 • 95% confidence
Offer value
Strong value due to extensive responsibilities across content strategy, solid experience requirements, and a positive company culture conducive to team collaboration.
- Strong collaborative company culture
- Potential for career growth in a dynamic team
- Comprehensive content management responsibilities
- Requires specialized iGaming industry experience
Pros
- Opportunities for career progression in a collaborative environment
- Involvement in shaping content strategies across multiple markets
- Exposure to cutting-edge tools and practices in the iGaming industry
Cons
- Requirement for a specific experience in the iGaming sector
- Potential high workload given the multiple responsibilities
- Dependence on collaboration with various teams may impact independence
Who it's for
Mid to Senior Level • Office-based with possible collaborative remote work
Good fit
- Experienced content marketers
- Individuals with strong SEO background
- Professionals looking for team-oriented roles
Not recommended for
- Candidates new to content marketing
- Job seekers wanting fully remote roles
- People reluctant to engage in teamwork
Motivation fit
Key skills
About the job
As Content Manager within the Central function you should have a keen eye for data and research, have great relationship skills to be able to optimize and suggest content to drive conversion. Together with the team, you will be responsible to set the tone of voice and be a support for markets to turn to.
THE WOW
Are you a Team player, supportive and respectful? Are you ambitious and dedicated with a passion for what you do?
At Betsson Group, it’s all about people. We work together, as a team, to achieve common goals and collaborate to succeed. We enjoy going to work because we have great colleagues. We challenge and support each other. We make everyone feel welcome by being open, friendly and social and we celebrate diversity.
A taster of what you'll be doing:
- Interpret data and the behaviour of our audience on our content pieces to suggest optimizations for conversion
- Work with the Marketing Heads and their content teams in to ensure their content marketing efforts are driving the desired goals and hitting targets, and to suggest further strategic optimisations when necessary
- Own and manage the budget for Central Translations, Content and SoMe tools, and freelance writers and agencies
- Own and manage the translation tool and the translation suppliers
- Oversee the Editorial calendar for respective regions
- Manage our Global YouTube channels
- Work closely with the SEO team to ensure content is optimised for organic search and to propose content opportunities based on relevant search queries
- Support your markets on major activation campaigns and events to ensure they use content holistically across all channels and in the right formats.
Requirements:
- 4+ years in content marketing, preferably within iGaming, entertainment, or tech industries.
Strong writing, editing, and storytelling abilities. - In-depth knowledge of SEO best practices for content optimization.
- Proven experience in managing content production and coordinating with creative agencies.
- Excellent project management skills with the ability to juggle multiple priorities.
- Strong communicator with the ability to work cross-functionally and collaborate with global teams.
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Extra Awesome:
- Experience in video and/or podcast production
- Spanish Language Knowledge
- Experience with Photoshop and Premier Pro
