Channel Marketing Manager
Content + Source + Freshness • 12 Dec 2025 • 95% confidence
Offer value
High value role with emphasis on strategic channel growth and demand generation in the tech sector.
- Play a key role in shaping the partner recruitment strategy
- Collaborate closely with sales and marketing for optimal outcomes
- Drive impactful campaigns for advisor acquisition and growth
Pros
- Opportunity to shape and expand the partner channel ecosystem
- Engagement with a range of tech partners and stakeholders
- Focus on demand generation allows for innovative marketing strategies
Cons
- Requires strong collaboration across multiple teams, which may lead to complexity
- High-performance expectations in meeting acquisition targets
- Limited details on compensation structure and benefits
Who it's for
Mid-Level • Hybrid / Office
Good fit
- Experienced B2B marketers with a focus on channel development
- Professionals looking to create and execute multi-channel campaigns
- Individuals who thrive in collaborative, results-oriented environments
Not recommended for
- New entrants without established marketing experience
- Candidates seeking purely independent roles
- Those who prefer minimal interaction with partners or teams
Motivation fit
Key skills
About the job
Pour la version française de cette description de poste, veuillez consulter le lien suivant / For the French version of this job description, please refer to the following link:
About AppDirect
Become a digital, global citizen and enable the new generation of digital entrepreneurs around the world. AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service. We power millions of subscriptions worldwide for organizations. We do this by our values-driven culture - one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
About You
We are seeking a Channel Marketing Manager to drive advisor acquisition and growth across the US. This role focuses on demand generation to recruit and enable our next generation of advisors - ISVs, MSPs, and IT consultants - while supporting community engagement and vertical targeted campaigns. You'll work closely with our channel sales team and marketing team to expand our advisor ecosystem and drive revenue through partner channels for both AppDirect first-party products (like Firstbase) and AppDirect value campaigns. With a focus on key customer segments, this position plays a vital role in advancing strategic initiatives aimed at improving the advisor experience through personalized engagement—one of the company’s top growth drivers.
What you'll do and how you'll make an impact
- Drive Advisor Acquisition: Design and execute targeted demand generation campaigns to recruit ISVs, MSPs, and IT consultants as new advisors, expanding beyond traditional telco partners to grow our channel ecosystem;
- Execute AppDirect Value Campaigns: Create and launch campaigns focused on AppDirect's first-party products and services that enable advisors to effectively position and sell our unique value proposition to their clients;
- Support Community Engagement: Manage state-of-the-union webinars, advisory board initiatives, and advisor communications to keep partners engaged and informed
- Collaborate with Channel Sales: Partner directly with our Channel Sales team to ensure marketing campaigns align with advisor recruitment goals and drive qualified leads;
- Optimize Advisor Journey: Map and improve the advisor onboarding experience, reducing time-to-first-sale and increasing advisor productivity;
- Performance Tracking: Monitor and report on key metrics including new advisor signups and category revenue growth, using data to continuously optimize campaigns;
- Cross-functional Partnership: Work with Product Marketing and content teams to develop advisor-facing materials and campaigns.
What you'll need
- 5+ years of experience in B2B demand generation, partner marketing, or channel marketing within tech/SaaS;
- Proven track record of creating and executing campaigns that drive partner/channel growth;
- Hands-on experience with marketing automation platforms (HubSpot, Marketo) and CRM systems;
- Experience developing multi-channel campaigns (email, webinars, content) for B2B audiences;
- Strong analytical skills with experience in campaign performance tracking and optimization;
- Understanding of channel/partner ecosystems is a strong asset;
- Excellent project management skills and ability to work with cross-functional teams;
- Strong communication skills for collaborating with sales, product, and external partners.
At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought. We respect each AppDirector as their own fingerprint; unique with no one alike. We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work. As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.
At AppDirect we take privacy very seriously. For more information about our use and handling of personal data from job applicants, please read our Candidate Privacy Policy. For more information of our general privacy practices, please see AppDirect Privacy Notice: https://www.appdirect.com/about/privacy-notice
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