Business Development Representative (BDR)
Content + Source + Freshness • 16 Dec 2025 • 95% confidence
Offer value
Promising opportunity in coaching technology with high potential for individual growth and making a larger impact.
- Flexible remote work environment
- Impactful mission in coaching technology
- Strong potential for personal growth
Pros
- Impactful role in a mission-driven company
- Strong emphasis on personal and professional development
- Flexible working environment promotes work-life balance
Cons
- Startup nature could imply some unpredictability
- Requires proactive personal outreach for lead generation
Who it's for
Entry to Mid-level • Remote-first
Good fit
- Sales professionals interested in coaching
- Individuals with a passion for personal development
- Candidates thriving in flexible work conditions
Not recommended for
- Individuals not comfortable in dynamic environments
- Those preferring structured work routines
- Candidates lacking sales experience
Motivation fit
Key skills
About the job
About Mento
Mento is an operator-led coaching platform on a mission to increase human potential at a global scale and make people—and companies—more successful. We believe coaching is among the most effective tools to unlock transformational growth and continuous improvement. And, we believe the future of coaching is human+ai.
We are a remote-first company based in the US backed by leading VCs and angel investors. Our team is highly ambitious, motivated, embraces having a growth mindset, and believes we have the potential to make a real impact. We also like to have fun :)
About The Role
We are hiring a BDR to help scale our Sales function with a focus on lead generation. You will be joining at an exciting inflection point in the company as we scale our product market fit, and launch new products. We are a very autonomous, high-trust environment with real upside and room for growth.
A Day in the Life
While each day will look different, below will give you a good idea of the tasks you’ll be tackling on any given day. We are not a company that does volume-first / spray & pray outbound. We like to define the target companies we want to sell into, and thoughtfully use our network to find introductions into those target accounts.
- 8:30am - 9:30am: Review any new inbound leads coming from things like webinar or roundtable registrations, content downloads, and demo requests. Reach out to leads that fit within our ICP to schedule intro calls.
- 9:30am - 11am: Reach out (email and LinkedIn) to HR and talent development leaders in a given market to drive attendance to an upcoming dinner we are hosting.
- 11am - 12pm: Research prospects that fit within our ICP to do outbound to in the afternoon.
- 1pm - 3pm: Outbound (email, calling, LinkedIn) to decision makers at ICP target accounts.
- 3pm - 5pm: Conduct discovery calls and/or demos with prospects to qualify leads.
- 4pm - 6pm: Use tools like LinkedIn, leverage our Mento community, and get creative to find connections within our ICP target accounts. Ask for introductions to those connections.
Key Responsibilities
- Book and qualify intro calls with potential customers.
- Support our events and conference strategy with outbound.
- Prospect and nurture inbound leads.
- Leverage our community to generate introductions and pipeline.
- Identify and prospect into companies within our ICP.
- And more! We are a small team and you will be required to wear many other hats!
Requirements & Qualifications
- 1-2 years of SDR or BDR experience, preferably in a startup environment
- Experience with modern sales tech stack (CRM, sales engagement platforms)
- Strong communication skills and ability to articulate value propositions clearly
- Competitive spirit and drive to exceed targets
- Comfortable working in a fast-paced environment
- Strong work ethic while maintaining healthy work-life balance
- You are passionate about the value of career coaching and mentorship. You believe in Mento’s product and mission.
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users. We truly don’t care about your credentials! If you’re passionate about helping more people access sustainable, better paid careers, we want to hear from you.
