Brand Marketing - Senior Manager
Full Time
1 Sep 2025
Verified by Turrior
Content + Source + Freshness • 14 Feb 2026 • 95% confidence
80 / 100
Offer value
Offers a balanced opportunity for career development in brand management within a leading tech company, but requires significant experience and expertise.
- Competitive salary aligned with industry standards.
- Strong potential for career advancement in brand marketing.
- Significant focus on consumer insights and engagement.
- Requires prior experience in FMCG brand management.
Pros
- Strong brand reputation aligns with tech trends.
- Competitive industry-standard salary.
- Opportunities to influence marketing strategies.
Cons
- Niche focus may limit the applicant pool.
- Requires a solid background in FMCG brand management.
- High expectations might pressure performance.
Who it's for
Mid-Level • On-site / possibly hybrid based on company policy
Good fit
- Experienced brand marketing professionals looking for a tech transition.
- Individuals with strong consumer insights capabilities.
- Strategic thinkers aimed at driving brand growth.
Not recommended for
- Newcomers without experience in brand management.
- Candidates looking for remote work options.
- Individuals not familiar with consumer technology trends.
Motivation fit
Interest in developing strategies for consumer tech brands.Desire to leverage consumer insights for innovative marketing.Motivation to grow in a competitive industry landscape.
Key skills
FMCG brand strategy developmentMulti-channel campaign executionConsumer trend analysisAgency management and collaboration
Score: 80/100 AI verified analysis
About the job
Job DescriptionJob Title: Brand Marketing - Senior ManagerCompany: PaytmYears of Exp: 4-5 years Location: Bangalore, HyderabadRole Type: Full-Time RoleSalary: As per industry standardsEligibility:MBA is must.4-5 years as FMCG brand manager (not trade or sales) is a must.Role Overview:As a Brand Marketing Manager, you will lead the development and execution of impactful marketing strategies to strengthen brand positioning, drive consumer engagement, and support business objectives. Key Responsibilities:Develop and execute annual marketing plans to drive business objectivesBuild and strengthen brand positioning and architectureCreate multi-channel marketing campaigns to increase brand awareness and engagementLeverage consumer insights to identify unmet needs and drive innovationManage media planning, campaign metrics, and performance optimizationLead strategic partnerships and agency relationshipsDrive innovation in content formats and emerging platformsLeverage consumer insights, market trends, and data analysis to inform marketing decisions.Manage media planning, campaign metrics, and performance optimizationLead strategic partnerships and collaborations to amplify brand reach and impactSkills and Qualifications:4-5 years of experience in brand marketing, with experience in the consumer tech business is a plus.Should have managed 20cr and above ATL brand campaigns.Proven track record of building and managing brands.Strong understanding of consumer insights and market trendsExcellent campaign planning and execution skillsAbility to manage agency relationships and internal creative teamsStrong analytical and problem-solving skills
