Brand Marketing Manager
Content + Source + Freshness • 14 Feb 2026 • 95% confidence
Offer value
High value role with potentially large salary range, a chance to work in a fast-growing fintech company, and focus on startup environments.
- Compensation range reflecting experience and growth potential.
- Role in a booming fintech sector.
- More than just marketing, but community engagement with founders.
Pros
- Attractive salary range catering to experienced professionals.
- Work at a fintech startup with significant growth potential.
- Opportunity to directly impact the startup ecosystem.
Cons
- Fast-paced environment may lead to high stress.
- Role requires experience in brand marketing which may limit applicants.
- Market dynamics for startups can be unpredictable.
Who it's for
Senior-level • On-site
Good fit
- Experienced marketers in tech or startup environments.
- Creative thinkers with a grasp of founder challenges.
- Individuals eager to make an impact with marketing initiatives.
Not recommended for
- Entry-level candidates without previous marketing experience.
- Individuals seeking a conventional work structure.
- Those averse to a high-pressure, fast-paced atmosphere.
Motivation fit
Key skills
About the job
Location
NYC
Employment Type
Full time
Location Type
On-site
Department
GTM
About Us
Rho is the all-in-one banking platform for startups and the accountants who support them. With banking set up in minutes, 2% cashback cards, and powerful tools for managing spend, paying bills, and closing the books, Rho helps high-growth startups move fast and stay focused—with support that goes to the ends of the earth to help you win.
About the Role
Rho is looking for a Brand Marketing Manager to help make Rho the go-to banking platform for startups.
You’ll lead creative marketing projects that build our brand and drive growth — from founder-first campaigns to focused initiatives like increasing Rho’s market share among key startup accelerators and supporting local market launches.
You’ll collaborate with teams across Sales, VC Partnerships, RevOps, Video, and Brand Design to bring ideas to life — creating campaigns and special projects that connect Rho to the next generation of founders. This is a hands-on, idea-driven role for a marketer who loves turning creativity into measurable impact.
What You’ll Do
Act as Rho’s resident expert on startups — understanding founder pain points, market trends, and what drives early-stage teams
Develop and execute creative brand campaigns across social, digital, video, OOH, and IRL
Manage special projects that expand Rho’s reach among startup ecosystems and accelerators
Collaborate with Sales, VC Partnerships, RevOps, Video, and Brand Design to align ideas with business goals
Turn cultural moments, founder insights, and product launches into marketing that resonates
Create systems for tracking brand awareness growth and market share to measure brand impact over time
Track and share performance insights to continually raise the bar on creative effectiveness
About You
5–8+ years in brand marketing, creative strategy, or campaign management
Experience building campaigns that make people care — ideally for startups, tech, or challenger brands
A strong mix of creative thinking and hands-on execution, from brainstorm to launch
Comfortable working cross-functionally with Sales, RevOps, and creative teams to bring ideas to life
Deep curiosity about startups — you follow YC, venture news, and the founder community
Thrive in fast-paced, collaborative environments where ideas move quickly
A performance mindset — you care as much about outcomes as you do about storytelling
Bonus points if you’re:
Chronically on Startup X (Twitter) or plugged into founder and VC culture
Have shipped a creative brand campaign targeting startups or early-stage audiences
A former founder yourself — you understand what drives early teams and what keeps them up at night
Our people are our most valuable asset. The salary range for this role is $140,000 - $200,000. Base salary may vary depending on relevant experience, skills, and business needs. In addition to base pay, Rho offers equity, healthcare benefits, and paid time off.
Diversity is a core value at Rho. We’re passionate about building and sustaining an inclusive and equitable environment for all those involved with our mission, including employees, contractors, candidates, customers, and vendors. We believe every member of the Rho community enriches our ability to provide a broad range of ways to understand and engage with the market, identify problems, and drive solutions that align with our mission. We welcome all qualified applications and support each of our Rho’ers with ongoing professional growth opportunities.
