Associate Performance Marketing Manager
1 Aug 2025
Verified by Turrior
Content + Source + Freshness • 11 Dec 2025 • 95% confidence
77 / 100
Offer value
High value due to responsibilities in channel growth and high visibility in the organization.
- Ownership of critical acquisition channels.
- Opportunity to enhance visibility across teams.
- Engaging in a stimulating growth-focused environment.
Pros
- Ownership of significant growth channels.
- Collaboration across teams enhances visibility and influence.
- Dynamic problem-solving role within a healthcare startup.
Cons
- Fast-paced environment may lead to stress.
- High expectations for performance and results.
- Demanding analytical requirements.
Who it's for
Mid to Senior Level • Hybrid (on-site and remote allowance)
Good fit
- Analytical marketing professionals.
- Individuals wanting to influence growth strategies.
- Collaborative candidates with a passion for healthcare.
Not recommended for
- Those preferring low-impact roles.
- Individuals deterred by data-centric tasks.
- Candidates looking for less demanding environments.
Motivation fit
Desire to drive business growth and impact.Interest in leading marketing experiments.Passion for analytics within a healthcare context.
Key skills
Growth marketing strategiesData analytics and performance insightsCross-functional collaborationExperimentation and optimization
Score: 77/100 AI verified analysis
About the job
About Us
Nourish is on a mission to improve people’s health by making it easy to eat well. Nutrition-related chronic disease is the largest and most overlooked crisis in the world. Food can be medicine: working with a Registered Dietitian is one of the most effective interventions available, but <1% of eligible Americans use their covered benefits.
Nourish is building an AI-native, patient-friendly healthcare system centered on nutrition that improves outcomes, lowers costs, and helps people live healthier, longer lives. We launched three years ago, are live in all 50 states, and already have thousands of dietitians and hundreds of thousands of patients on the platform.
We are growing quickly, have partnered with national health insurance companies and provider groups, and have raised $115M from top-tier VCs including JP Morgan Growth Equity, Thrive Capital, Index Ventures, Y Combinator, Maverick Ventures, Box Group, Atomico, G Squared, and Pinegrove Venture Partners. Our angel investors include world-class healthcare founders from Oscar, Rightway Health, Headway, Spring Health, and Alto Pharmacy, as well as soccer star Alex Morgan and the founders from Olipop and Notion.
About the Role
As Growth Lead, you’ll take end-to-end ownership of our most important growth channels. You’ll operate at the intersection of data, strategy, and execution, running high-impact experiments, uncovering performance insights, and helping us scale a mission-critical growth engine.
You’ll report to our Director of Growth and work closely with peers across Analytics, Finance, Product, and Creative. This is a great opportunity to fully own channel strategy and execution and drive the growth of the business.
This role is full-time and based in NYC (expectation to be in-person 3–4 days/week, with some remote flexibility). Our office is in Union Square.
Key Responsibilities:
- Own the strategy and execution of our largest acquisition channels: You’ll be responsible for driving efficient growth on these channels end-to-end, including setting strategy, making capital allocation decisions, launching experiments, and making data-driven optimizations.
- Lead strategic analysis and problem-solving: You’ll proactively identify key growth opportunities, design and execute analyses to understand what’s working (and what’s not), and translate insights into clear next steps.
- Collaborate across teams to drive performance: You’ll work closely with internal partners (Creative, Influencer, Analytics, Product) to ensure we’re launching the best possible ads and learning as much as we can from every dollar spent.
- Own reporting, pacing, and forecasting: You’ll build and maintain channel-level performance reports that inform company-wide decisions and ensure we’re hitting goals.
- Drive experimentation and learning: You’ll build a roadmap of high-impact tests (across targeting, creative, budget strategy, etc.) and lead execution, always focused on improving customer acquisition and efficiency.
We’d love to hear from you if:
- You have 2-4 years of experience in a highly analytical role (Consulting, Finance, Growth, Strategy + Ops, Performance Marketing) in a high-growth, fast-paced environment.
- You are extremely data-driven, with the analytical horsepower to uncover meaningful insights and translate them into action. You approach problems with first-principles thinking and a sharp strategic lens.
- You are an exceptionally fast learner who ramps up quickly in unfamiliar domains. You’re naturally curious and don’t need much direction to get moving.
- You are a collaborative problem-solver who communicates clearly and works well across disciplines—including creative, technical, and analytical stakeholders.
- You are detail-oriented and methodical, whether it’s structuring a test, reviewing data, or QAing a system. You sweat the small stuff because it matters.
- You are scrappy, action-oriented, and self-motivated. You’re excited to get your hands dirty and solve problems at both the strategic and tactical levels.
- You thrive in high-pressure, fast-paced environments, where priorities shift and stakes are high. You stay calm, focused, and solution-oriented—even when things get messy.
More Information
Please note that you must be legally authorized to work in the U.S. for this position.
