Area Sales Representative - Columbus, OH
Content + Source + Freshness • 18 Dec 2025 • 95% confidence
Offer value
High value score due to competitive salary, robust benefits, and the potential for professional growth within a reputable brand in the beverage industry.
- Competitive salary ($60,000 - $70,000/year) with strong incentives
- Strong potential for career advancement in a growing industry
- Comprehensive benefits including health coverage and paid leave
Pros
- Attractive salary range ($60,000 - $70,000/year) with additional benefits
- Involvement in a dynamic and growing beverage company
- Strong emphasis on customer relationships can lead to career progression
Cons
- Demanding role with expectations for sales targets
- Required travel may be excessive for some candidates
- Competitiveness in the beverage market can create pressure
Who it's for
Mid-level • Field-based
Good fit
- Intermediate sales representatives
- Professionals with a passion for consumer goods
- Individuals comfortable with sales targets and relationship building
Not recommended for
- New graduates without sales experience
- Candidates looking for a largely sedentary job
- Those who prefer not to engage with retail partners
Motivation fit
Key skills
About the job
About Spindrift
At Spindrift, we’re making every beverage a positive force of nature. Founded in 2010, we believe the best flavors come directly from nature. That’s why every Spindrift beverage is made the hard way—with real squeezed fruit, never from concentrate. From sourcing the best-tasting fruit globally to maintaining a carefully honed manufacturing process, we believe in doing things the hard way, the intentional way, the better albeit more challenging way, the right way – because, in the end, it's worth it. Spindrift® sparkling water is available nationwide, while Spindrift Soda and Spindrift Spiked® hard seltzer are available in select markets. We are also a proud member of 1% for the Planet, donating to environmental causes. Spindrift is headquartered in Newton, MA.
Job Responsibilities
Build the Brand
- “Own the number” mentality – deliver on the company’s KPIs for the region
- Sell and execute incremental display space throughout assigned territory
- Optimize shelf space and merchandise product and displays to drive sales growth
- Drive consumer awareness of the brand through point-of-sale material and in store execution of sales promotions
- Seek every opportunity to educate consumers in stores on what makes our brand the best in the category
- Ensure quality, rotate product and remove damaged packages
- Maintain organization and proper rotation of back stock
- Accurately and expertly utilize CRM applications to chronicle daily activities and display execution
Deep Relationship Builder with Retailers
- Build and promote positive rapport with key contacts in stores in order to secure incremental display space
- Service assigned account base with consistency and purposeful follow-up (approx. 8-12 stops/day)
- Develop and schedule weekly account visits based on specific business needs
- Understand customer needs - identify how you, as the primary point of contact, can partner with the customer and enact a plan to drive sales growth for the store and Spindrift
- Achieve mutually beneficial agreements through skilled negotiation
- Understand the importance of building trust and credibility with accounts
Company Culture
- Support and contribute to a culture that is consistent with the overall organization and emphasizes the values of the Company
- Partner with teammates and co-workers on various strategic initiatives throughout the year
- “Carry the bag” mentality – willingness to do whatever it takes any time and as much as necessary to grow the brand including demos, display selling/building and market blitzes outside of home territory
Industry Experience
- 1-5 years of experience in the beverage or consumer packaged goods industry
- Sales experience in various classes of trade including Grocery, Mass, Natural & Drug
- Proven sales success track record
Personality Profile
- Must be able to lift 20lbs continuously throughout the day, in order to build Spindrift displays of 100 cases or more
- Must possess and be willing to use personal vehicle to travel to and from accounts
- Ability to travel overnight on occasion based on business needs
- Thrives in a dynamic, fast-growth, start-up environment
- Self-motivated with a competitive spirit
- Excellent verbal/written communication and interpersonal skills
- Outstanding organization skills
- Strong attention to detail
- Willing to do whatever it takes to get the job done; working long & flexible hours, including occasional nights, weekends, and holidays
- Role model for the Company’s culture
In addition to the salary range for this position ($60,000 - $70,000), Spindrift offers the following compensation and benefits:
- Short-term and long-term incentive programs specific to level and department
- Medical, dental, and vision insurance, with a current employer contribution rate of 80% towards monthly premiums, regardless of plan type selected
- Company-paid life insurance, and a 401k retirement savings plan with a company match
- Monthly cell phone allowance and car allowance
- Annual allowances for personal use of Spindrift product, health and wellness, professional development, and social justice education
- A host of voluntary benefits including but not limited to additional life insurance, short-term disability and long-term disability insurance, pet insurance, commuter benefits, etc.
- In addition to any paid leave benefits required by regulation, the company provides paid parental leave, vacation, sick, personal, bereavement, community service, and holiday time
