Area General Manager
Content + Source + Freshness • 18 Dec 2025 • 95% confidence
Offer value
High value due to strong leadership role overseeing multiple operations, attractive compensation package and growth potential.
- Oversee multiple retail operations in a growing industry
- Strong compensation with bonus potential
- Develop leadership and strategic skills
Pros
- Strategic leadership position with considerable operational oversight.
- Access to professional development and training opportunities.
- Engagement in competitive rental equipment industry.
Cons
- Demands significant prior experience in multi-site management.
- High-pressure position necessitating adaptability to dynamic situations.
- Requires frequent travel between locations.
Who it's for
Senior / Executive • On-site with travel
Good fit
- Experienced managers in equipment rental or related fields
- Candidates with a strategic vision for operations
- Individuals who enjoy leading diverse teams
Not recommended for
- Professionals without multi-site management experience
- Those not interested in high growth and operational challenges
- Candidates preferring a strictly office-based role
Motivation fit
Key skills
About the job
REIC Rentals is seeking an accomplished Area General Manager to provide strategic and operational leadership across multiple equipment rental stores in Southern Idaho (Rexburg, Idaho Falls, Blackfoot and Pocatello) and Wyoming territories (Alpine and Pinedale). This role is accountable for delivering sustained business performance through disciplined execution, financial stewardship, and the development of high-performing teams. Specifically, the AGM will be responsible for driving sales, operations/safety and service performance in their assigned stores.
About Us
REIC Rentals is a trusted full-line equipment partner serving projects across North America. With 55 locations, we serve Oil & Gas, Construction, Industrial, and Event sectors-providing high-performance equipment and expert support to meet the most demanding challenges.
Looking ahead, we are committed to expanding our reach, enhancing our technology, and continuously innovating to deliver even more efficient, sustainable, and customized solutions. Our goal is to set new industry standards, ensuring our customers always have the best tools, expertise, and service-wherever and whenever they need it.
Elevate Your Career With REIC:
We offer a highly competitive benefit and compensation package that includes:
- Base salary + bonus
- Health, Vision, and Dental Benefits available for full-time employees & family members
- Company paid life insurance
- Additional voluntary lines of coverage for life, accident, hospital indemnity, & critical illness available
- Generous paid time off (PTO) + company paid holidays
- Company paid volunteer opportunities to assist in giving back to the communities we serve.
- Tuition Reimbursement Program and ongoing Professional Development Opportunities.
- 401(k) with company matching after 90 days of full-time employment
Key Competencies
- Strategic vision with the ability to translate corporate goals into actionable regional plans for sales, operations and service.
- Resilient, adaptable leadership that thrives in dynamic and evolving environments.
- Strong talent developer with the ability to mentor future leaders.
- High-level business acumen and decision-making under uncertainty.
- Commitment to operational integrity, safety, and compliance.
Key Responsibilities
- Strategic Leadership: Translate corporate objectives into area-level strategies that drive growth, operational efficiency, and profitability.
- Performance Management: Monitor KPIs, analyze business data, and implement corrective strategies to ensure achievement of sales, service, and operational objectives.
- Operational Excellence: Ensure consistent execution of company standards, policies, and procedures across all locations.
- Talent Development: Recruit, mentor, and develop leaders and teams, ensuring a strong pipeline of managerial talent.
- Safety and Compliance: Champion a culture of safety, compliance, and risk management across all operations.
- Customer Focus: Drive service excellence and build strong customer relationships that support long-term business growth.
- Stakeholder Engagement: Partner with corporate leadership to align regional execution with enterprise-wide strategic priorities.
- Market Growth: Assess market trends and competitive dynamics to identify opportunities for expansion and innovation.
- Site Leadership: Maintain a visible presence in the field through regular visits, performance reviews, and operational support.
- Financial Oversight: Develop and manage budgets, control expenses, and optimize resource allocation to meet financial targets.
Key Qualifications
- Bachelor's degree in Business, Management, or a related discipline (MBA preferred).
- 7+ years of progressive multi-site management experience in a related industry, Equipment Rental or Sales, Construction, etc.
- REQUIRED: Proven track record of managing sales teams and/or equipment rental branches, delivering on driving business growth, profitability, and making operational improvements.
- Strong Operational and financial acumen, including budgeting, forecasting, and P&L accountability.
- Demonstrated ability to lead change, resolve complex challenges, and make data-driven decisions.
- Exceptional communication, negotiation, and stakeholder management skills.
- Advanced proficiency in business systems, analytics, and project management tools.
**REIC is not open to outside recruiting agency solicitation.
REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.
