Account Executive, EMEA

Full Time

full time

25 Sep 2025

Milton Keynes

Verified by Turrior

Content + Source + Freshness • 14 Feb 2026 • 95% confidence

78 / 100

Offer value

Moderate value due to specialized focus on accountants with clear expectations but limited benefits regarding compensation details.

Focus on consultative selling to accounting partners
Career development opportunities within a niche market
Requires understanding of accounting practices

Pros

Opportunity to engage directly with accounting professionals
Support for SaaS product growth in less saturated market
Focus on consultative sales approach

Cons

Limited detail on compensation structure
Market may become competitive
Experience exclusively with accountants might restrict applicant pool

Who it's for

Mid-level • In-office/Hybrid

Good fit

Professionals experienced in accounting sales
Individuals who want to drive change in accounting practices
Candidates with effective relationship-building skills

Not recommended for

New career starters without accounting knowledge
Candidates unhappy with less flexible markets
Those who prefer broader sales opportunities

Motivation fit

Interest in partnering with accounting professionalsDesire to promote cloud-based toolsDedication to improving customer experiences

Key skills

Consultative salesRelationship managementSaaS product knowledgeCustomer engagement

Score: 78/100 AI verified analysis

About the job

Our Purpose

At Xero, we’re here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we’re not only making life better for small business, we’ll be building a stronger economy that can change the world.

How you’ll make an impact

You will be responsible for growing and developing Xero’s commercial relationship with the accountants and bookkeepers in a defined territory or market. By working with the partners in your territory to create and execute on a strategy to digitise their practice you will drive positive outcomes for our partners, while also contributing revenue and subscription growth for our business.

What you’ll do

Effective territory management through categorisation and prioritisation of all new Accounting and Bookkeeping Partners.

Generate a pipeline of qualified opportunities through effective quarterly planning, and achieve your target through proactive outbound call activity, emails, and marketing campaigns.

Recruit, educate and land new Xero accounting partners to grow the channel, leading to growth of our small business customer base.

Build strong relationships with our accounting partners through consultative selling techniques and a collaborative sales approach

Drive the development of the online and cloud strategy within existing and new partners.

Cultivate partner relationships via prospecting, attending events, running and presenting workshops and meeting with partners.

Ensure knowledge of Xero features and functionality is kept up to date via Xero training and update webinars.

Increase and maintain the percentage of certified partners ensuring attendance of re-certification where required.

Build social media presence, drive attendance to events as required.

Keep all information, relating to inbound and outbound calls, up-to-date at all times in Salesforce.

Success looks like

Meeting monthly targets as well as maintaining a high level of activity, hitting on key touch points to maintain strong account hygiene in our CRM.

Weekly KPI measurements. Such as meetings, calls and events.

Successfully recruit new accounting partners.

Manage existing accounting partner relationships under our recruit, educate, grow model.

Able to articulate the value of Xero in a variety of contexts based on the partner's needs.

Collaborate with our technical team to present end-to-end accounting workflow solutions.

Bring your community to life by facilitating peer-to-peer networking and partner recruit events.

Effective use of processes and tools, also referencing Xero’s sales methodology to guide your process.

What you’ll bring with you

Experience in sales, in a fast paced technology or SaaS company

Experience building rapport and selling to partners

Market knowledge in current Practice and SME software competitor platforms is a plus

Knowledge of the workings of an accounting practice and systems is a plus

Demonstrated initiative and ability to work autonomously with a solutions driven mindset