Marketing and Promotions Specialists
Marketing & Promotions Specialist
Company Overview
MPRE Music Group is a leading global multi-service entertainment company, independent record label, and white-label distributor based in Memphis, Tennessee. We specialize in artist development, publishing administration, and global content distribution across diverse genres, with a strong focus on R&B, Soul, and Hip-Hop. We are seeking a creative, data-driven, and highly connected Marketing & Promotions Specialist to join our team and amplify our roster of independent talent.
Position Summary
The Marketing & Promotions Specialist will design and execute strategic marketing campaigns to maximize the visibility, streaming metrics, and cultural impact of MPRE artists. You will bridge the gap between creative content and commercial success by managing digital marketing assets, driving social media growth, securing playlisting, and building strategic media partnerships.
Key responsibilities
Key Responsibilities
Campaign Strategy & Execution
Release Plans: Create and manage comprehensive rollout schedules for singles, albums, and video content. Asset Coordination: Oversee the production of promotional materials, including electronic press kits (EPKs), visual assets, and ad copy. Budget Management: Allocate and optimize marketing budgets across various campaigns to ensure maximum return on investment (ROI). Digital Marketing & Social Media Audience Growth: Develop growth and engagement strategies across TikTok, Instagram, YouTube, and emerging platforms.Paid Advertising: Set up and manage targeted ad campaigns on Meta, Google, and TikTok Ads Managers. Content Creation: Collaborate with artists and internal creative teams to generate engaging, viral-ready digital content.
Skills & Qualifications
Experience: Minimum of 0–1 years of experience in music marketing, promotions, or artist management. Key Networks: Established relationships with playlist curators, music bloggers, influencers, and radio professionals. Technical Skills: Proficiency with social media ad dashboards, Linktree/SmartURL platforms, and music analytics tools (e.g., Chartmetric, Spotify for Artists). Communication: Written and verbal communication skills tailored for professional pitching. Attributes: A self-starter attitude with the ability to manage multiple artist campaigns simultaneously in a fast-paced environment.
